If Steve Jobs is to introduce the iWatch …
Steve Jobs walks back on stage. Tim Cook, COO of Apple, had just departed after informing the audience of record-high iPhone sales, earnings yet again beating analyst expectations, and how the new Mac Pro is selling like hotcakes. Time has come for the main event.
“Now, the wrist”, says Jobs, pausing momentarily in thought. The audience tenses up in anticipation — many inching forward in their seats. It’s been an open secret that Apple has been working on a smart-watch for many years.
“People have been trying to bring connectivity to the wrist for a long time.” A slide appears behind him with a grid of smart wristwatches of the past: from the StarTrek communicator all the way to the latest attempts by Sony and Samsung.
“Everyone has been trying to replace the wristwatch,” continues Jobs. “Watches are emotional objects. Fashion statements. Inheritance. Not meant to be worn all day and night. A one-size-fits-all electronic device will not replace the piece of jewelry you always wore, usually on the wrist of your right hand.” The slide with smart watches disappears.
“But imagine a device that could always be with you, that controls all the connected devices in your life, that assists you in managing your life, and keeps track of your well-being,!” Jobs pauses. The audience’s curiosity is at its peak.
“They got it wrong. It’s the other wrist!”
Jobs reaches inside his jean pocket with his left hand. Out comes a black wristband. He puts it around his left wrist. Then he lifts his arm up, palm facing inwards, so that the band is visible to the audience and the cameras. The device is simple, elegant, and beautifully crafted. Everyone is galvanized. A few “ooh!”s and “aah!”s.
“Welcome iBand. It’s not a smart watch, it’s your companion.”
The audience breaks into applause. The entire front surface of the band lights up, revealing a gorgeous, curved display. On it, a simple question from Siri that every iPhone user is intimately familiar with:
“What can I help you with?”
Concept by Thomas Bogner
If you enjoyed this article, it would mean a lot to me if you hit the recommend button!
I’m an entreprenure. You can follow me on Twitter or contact me with your thoughts.